A complete rebrand for the tourism department of Nebraska City inspired by historic farm equipment badges, vintage fruit crates with a touch of modern simplicity. I worked closely with the team at Webster and our client in Nebraska City to develop a look that was timeless, yet historical at the same time. Nebraska City tourism needed a brand that is relevant to baby boomers, hipsters, young families and empty nesters alike.
The comprehensive rebrand included all the printed collateral, digital and tradition print ads, apparel for events, billboards, event programs and a content managed website which doubles as a membership directory for the tourism department. It was a huge undertaking and a privilege to be a part of launching this brand.
Designed at Webster
Creative Director: Dave Webster
Senior Art Director: Nate Perry
Writer: Jason Fox
Web Developer: Rob Heggen