Brand update for the outdoor sporting goods retailer Sportsman’s Warehouse. Sportsman’s Warehouse is an outdoor sporting goods retailer which operates in 18 states across the United States, including Alaska. Sportsman’s Warehouse sells apparel, footwear, and gear which caters to sportsmen and sportswomen with interests in hunting, shooting, reloading, camping, fishing, and other outdoor recreational activities.
I also designed two in-store brands. Rustic Ridge and Sportsman's Gourmet. Rustic Ridge is their in-store brand of clothing. Sportsman's Gourmet is the in-store line of seasonings.
Designed at Webster
Creative Director: Dave Webster
Senior Art Director: Nate Perry
Writer: Jason Fox